If you are planning to set up a new website or already have one, you must be aware that the way you design and present your website, have a huge impact on your digital marketing strategy. A website is where you can showcase important details about your products and services, your team, the way you work, your business story etc. If designed properly, your potential customers will get a real understanding of your business and may make a decision to contact you to buy your products or services. Some website owners might get the perfect website design in the first go itself. However, it may not be the same case for every website owner. A professional website design company may help you to re-design your website. So, if you notice any of the below-mentioned signs, it is the time that your website needs a re-design:
#1 Slow and Outdated
Always remember that an impressive website can convey much more than just content. If you feel that your website takes a lot of time to download or looking outdated, without any delay start working on your site to give it a fresh look and to improve its speed. You can use nice colors and fonts, add new animations or may also change the theme of your website to make it feel dynamic again.
#2 The Website is Not Responsive
Nowadays, a large number of customers prefer browsing the internet using their mobile phones and tablets instead of desktops. There are chances that you have very less or no business if your potential customers or visitors are not able to view your website on the devices they often use. Therefore, it is really essential to design a mobile and tablet-friendly website if you want to attract and convert a huge amount of traffic that visits your website on the go.
#3 The Website is Not Listed On the Search Engine
In today’s time, competition is constantly expanding. In order to succeed online and earn a number of leads, it is important to have your website listed on search engines like Google. If your website is properly listed on the search engine, your potential customers can easily find you online. In case, your website still hasn’t set up for SEO (Search Engine Optimization) or if you are still using outdated tech and strategies, it is the time to integrate best SEO practices and eventually redesign your website to get the best possible kick start.
#4 The Website Doesn’t Reflect Your Current Identity
If you are running your organization for a few years, there are possibilities that your customers and overall business model have been refined. It is important to understand that businesses and brand identities evolve over time and your website should reflect your current identity. Therefore, you must consider redesigning your website as per your brand identity and company’s overall growth.
#5 The Website is Not Well-Connected To Social Media Platforms
Over the years, the use of social media has grown to a large extent. More than 2.3 billion people throughout the world are using social media. For any business website today, it is vital to have social media components and interact well with existing social media platforms like Facebook, Twitter, Instagram, etc. When your website is well-connected to various social media platforms, it allows users to connect with your business effortlessly. Furthermore, they can easily share your content online, which can be really helpful for the growth of your business. So, if your website is still not well-connected to social media platforms, it’s time for a redesign.
#6 Competitor’s Website Is Doing Much Better
In today’s competitive world, every business must keep an eye over their competitor’s websites. Though, it is not necessary to redesign your website every time one of your competitors changes theirs. However, make certain to keep your website in line with the quality of your competitor’s website so that you don’t lose your customers and ultimately the sales to them.
A well-designed website is a key to any online business success. If you need help to update or redesign your website, it is advisable to contact a professional website design company to discuss your website requirements and the outcome you are expecting.