Over the last few years, the ever-increasing sales of smartphones have enlarged the user base of mobile apps. The number of mobile app downloads each year has been constantly increasing.
As per some reports, in 2019, there were about 204 billion app downloads throughout the world.
According to a report by eMarketer, about 90% of mobile internet time is spent in apps. The smartphone users (ages 18+) spent about 4 hours per day using mobile internet and 88% of that time is spent on mobile apps rather than a browser. This shows the importance of mobile apps in today’s time. The increased usage of mobile apps is pushing companies not only to optimize their websites for mobile but also to create custom, and responsive apps as well.
It’s easy to come up with an idea of a mobile app. however, the mobile app development process is not that easy.
Do you also have an app idea that you want to turn into your own mobile app?
If yes, then this step by step guide can be helpful for you. Have a look:
1. Find the target audience for your app
The first and foremost thing you need to consider is to find out who is going to use your app. Not everyone is going to use your app, right?
So, firstly you must narrow down the audience and target a more specific group. There are hundreds of millions of people who use smartphones. It doesn’t mean that you need to target everyone. Instead, look for communities and subgroups that require an app to help them do something.
Can your app development idea make someone’s life easier by solving their problem? If yes, then you are on the right track to validate your idea. You just need to make sure that you clearly define which group your app is going to help.
This will make the rest of your validation process much easier.
2. Do a thorough market research
Once you determine your target audience, who is going to use your app, you need to figure out how to appeal to them.
A preliminary market research will help with your eventual marketing efforts. You may find some apps in the market similar to the idea that you have about building an app.
This way you have some competition. There’s nothing wrong with a little bit of competition. You just need to find a way to position yourself with an advantage over the competition. Think about the things or elements that can make your app stand out, ways that you can use to get your app to the user, and how you can differentiate yourself from your competitors in the app store.
3. Clearly define the app
After you have determined your target audience and ways to reach them, you need to clearly define your app. This will also help you to brand your app. The functions of your app should also be clear.
Pick a direction and stick to it. To be more precise, get everything sorted out ahead of time before starting the app development process.
4. Pick the right platform
It is very important to choose the right platform for your app.
Firstly, you need to understand the difference between the Apple App Store and Google Play Store. It is easier to develop an app for the Android platform. Moreover, there are fewer restrictions and barriers when choosing to launch an app on the Google Play Store.
On the other hand, it is quite cost-effective and quick to build an app for the Apple App Store.
So, how to choose the right platform?
Well, you need to find out what kind of devices your target audience is using. In case you want to charge users to download your app, it’s better to build for Apple. In case of Android, the primary way to make money from Android users is through advertisements and in-app purchases.
Another option is developing the app for both platforms simultaneously. However, it is quite expensive and you may also need to hire two separate developing teams. Choosing a professional company that offers the best mobile app development services can help you build an app as per the latest trends on your preferred platform.
An alternative option, which is more cost-efficient, is building a hybrid app that works on both Apple and Android devices.
5. Branding is important
Creating an identity is one of the most crucial factors to the success of your company. Always remember that the first impression is the last impression.
Therefore, you need to consider everything about your app very carefully including your app icon, color scheme, tone, look and feel, etc. All of these should appeal to the audience that you are targeting.
6. Put together the right team
Putting together the right team is essential to make the app successful.
App building is a full-time job. A team that you may need to be successful includes a person (or people) to build the app, someone to help with your branding (look and feel), someone to write up your business plan, a person who can sell it, someone to make sure that everyone else is doing their job and keep it all together.
Ideally, you can hire an app development company that can help you manage the app, work on updates, and fix any bugs after it launches.
7. Get your app out in the world
Now that your idea has turned into a reality in the form of a well-developed app, it’s time to start the marketing process.
If you already have an existing business, you can start promoting your app to your current customers. If it’s a startup company, you need to create marketing distribution channels. It is also vital to set up social media profiles on Facebook, Twitter, YouTube, Instagram, and LinkedIn.
Hope the above-mentioned guide will be helpful for you to turn your vision for a mobile application into reality.
If you are looking for a professional mobile app development company in Ahmedabad, make certain to choose a professional app development company that can offer the best services by making use of the latest technology and trends.
At the end, by creating smart apps, you will definitely be able to take your business to the next level.